Case Study | Furniture

From Inactive to a Top Voice for Furniture and E-Commerce Leadership

Despite over 20 years of expertise in the furniture and e-commerce industry, Nathan’s LinkedIn profile was underutilized. He needed help with content creation and building a personal brand that represented his depth of knowledge and experience.

Nathan had vast ideas but couldn’t effectively find ways to turn them into engaging LinkedIn content.

This led to him missing out on the opportunity to:

Share his innovative approaches to attract partnerships and collaborations.
Build his personal brand which expanded his professional network and influence.
Establish his authority and thought leadership to drive revenue through increased credibility and visibility.

When we collaborated with Nathan, we defined a clear niche-based strategy to help him share his expertise on LinkedIn. Here’s what we achieved for Nathan:

Personal Branding from Scratch

We crafted a compelling online persona highlighting Nathan’s deep industry knowledge. This positioned him as a trusted source of insight in the furniture and e-commerce niche.

Strategic Content

We developed and implemented a content strategy that reshaped his ideas into engaging posts. This content showcased his expertise and encouraged interaction from a broader audience.

Recognition and Opportunities

Social Selling Index Score: – Top 1% Social Selling Index (SSI) Score in his Furniture and E-Commerce niche, indicating high visibility and interaction. This is backed by LinkedIn’s Sales Navigator data, the top tool for sales and lead generation.
Media Spotlight: – By sharing valuable content and combining his immense experience in this niche, we helped him earn a feature interview in the Furniture News (July 2024 issue) by Gearing Media Group, a specialist publisher in the interiors sectors with a “class-leading following of loyal readers”.
Authority Status: Nathan evolved from being unknown and ignored on LinkedIn to becoming a recognized leader in his industry. This led to improved credibility and physical presence.

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